Accelerate Growth and Transform Your Business
Agile Marketing and Business Development Solutions
Who We Are
NovuScore: Strategic, Agile and Deep
NovuScore is a marketing and business development consultancy focused on accelerating sales momentum by crafting go-to-market plans, scoring strategic alliances, building robust inbound pipelines and refining sales processes.
We have deep hands-on experience in fintech, financial services, healthcare, data and information services, and loyalty/subscription based marketing.
Solutions
Go-to-Market Strategy and Roadmaps
Marketing Plans with Financial Modeling
Marketing Tactics and Services
- SEO
- Social Media Management
- Paid Advertising
- Analytics & Reporting
Direct Sales
- Sales Strategy & Planning
- Team Building - performance-driven sales culture
- Processes & Tools
- Tactical Execution
- Analytics, Reporting & Forecasting
Strategic Partnerships/Alliances and Channel Development
Advisory Board
Interim / Fractional Deployments (CMO, CRO Growth, Bloggers, etc.)
Our Work
Industry: FinTech (Series A Funded BaaS Platform)
- Challenge: Pre-revenue startup, competing against larger/well funded competitors.
- Efforts: Crafted go-to-market strategy and positioned and priced offering. Secured strategic alliances. Deployed direct sales, SEO, email and affiliate tactics to build pipeline and accelerate sales momentum.
- Outcome: Built $20M pipeline, signed 36 customers with ACV $100K/acct. achieving product-market fit and propelling Series A funding.
Industry: Data/Information Services (Div of Public Company)
- Challenge: Underperforming division of public company looking to maximize enterprise value for potential sale.
- Efforts: Conducted SWOT analysis, crafted go-to-market roadmap, relaunched website, rebuilt sales team and executed marketing programs targeting financial service enterprises.
- Outcome: Grew sales from $6M-$20M in 4 years and successfully spun off to PE.
Industry: Financial Services (Global Credit Card Brand)
- Challenge: Credit card brand underperforming and losing share to rival.
- Efforts: Codified marketing strategy, and designed and executed marketing programs to drive card usage, payments and lifetime value as part of a $6MM website re-launch.
- Outcome: Company earn Card Marketing Magazine’s “Best Website” in the financial services/credit category.
Industry: Healthcare/HealthTech (Care Management/Nurse Staffing)
- Challenge: Underperforming, stagnant sales looking to maximize enterprise value for potential sale.
- Efforts: As Interim CMO/Growth, crafted go-to-market roadmap, secured strategic healthtech partner to launch a private label care management software platform. Rebranded and relaunched website and installed acquisition programs.
- Outcome: Increased lead generation 50% while reducing customer acquisition cost (CAC) by 30%. Secured a $100k contract with one of largest NYC hospital centers in the first year for the newly launched care management software.
Industry: Fintech (Seed Funded P2P Payment Platform)
Board Advisor: Go-to-market strategy and fundraising
And More...
Let's Talk
Get Started
Contact us to discuss your marketing and business goals. Send us a message, and we will get back to you ASAP.
